Search Engine Marketing

Google, without any doubt, is the number 1 go-to site for internet users.

  • Google boasts of getting 5 billion searches a day, worldwide. And that’s only for their search engine.
  • Marketers can also opt in to Google’s search partner network, which includes AOL, Comcast, Dogpile, and other sites.

More than just Google search and its partner search engines, your ads can also appear on hundreds or thousands of other websites through Display Advertising. Google’s Display Network (GDN) shows Ads on sites that use AdSense and DoubleClick, which can go from the smallest vendors, to Fortune 500 websites.

  • Placement on (some) competitor sites
  • Display ads on sites related to your product or service

Allowing us to manage all these activities ensures a professional effort and positive results. We conduct a thorough investigation to find out everything there is to know about your target audience and how we can utilize your website’s content to drive traffic and turn your visitors into paying customers.

Our Methodology

  • Keyword Research
    We understand your business and industry to select the best keywords that drive relevant traffic. Our PPC specialists analyze your competition and research your customers to ensure you’re targeting the right keywords for your ads.
  • Landing Page Analysis & Optimization
    Not only do we drive the right audience to your website, but we want them to stay there, and convert. Our PPC specialists carry out a thorough landing page analysis and recommend how you can achieve more conversions and lower ad spend.
  • Adwords Campaign Setup
    Our PPC specialists will set up your ad account with the right ad groups structure. We then establish the optimal initial bids using our own internal bidding algorithm and industry baseline research.
  • Conversion Tracking Setup
    We report actual business results. We provide conversion tracking that focuses on the campaign’s positive impact to the business—not just on impressions, clicks, or traffic.
  • Ad Creation
    We match the right ad to the right audience. Each ad text and graphic is created and tested to target high-intent customers.
  • Persistent Optimization
    We test, monitor, and optimize every ad to get the best results. Our specialists monitor and adjust your bids to maximize your ad spend.
  • Reporting and Analysis
    Reports are sent monthly. We show what matters to your business the most.

At the CORE

At the CORE of every project is the opportunity to:

Create Competitive Advantage
Identify Opportunities for Growth
Retain More Customers
Attain Excellence Based on the Voice of the Customer

Contact us today for an assessment.