4 Tips for Creating Effective Google My Business Listing

Accurate GMB Information

Google My Business, when launched in 2014, was just another free service by Google to help businesses grow for free.

Later it became Local Businesses’ best friend as it became easier for them and Franchised brands to be found on Google.

Right now, Google has got highly programmed AI bots working in the backend that fetch information right from Google My Business database and come up with business profiles that are nearby!

These specific business listings have helped millions of local businesses grow in no time. Although several premium improvements have been added to the platform, it is still free and any local business can improve its visibility and customer base by just listing the profile in an effective pattern.

While its fairly easy to create your own Google My Business Account as written here, it is very easy to lose track of the information. Fortunately, Feedback System has a great system that can manage and track these.

Here are a few points to consider while listing your business on Google:

1. Make sure your Business Name is correct

First things first, make sure your business name is correct as it is the first impression and the real identity. Keep it case-sensitive and double check for the relevant details including slogan and description.

2. Double check your address

After business identity, address is essential when it comes to business accessibility. If your address is not correct, people may lead towards a wrong address when they try to visit your business which is not a good impression either.

3. Double Check Your Business website & Phone Number

For better accessibility, we simply go for business websites and landlines. These two details can skyrocket or ruin customers’ engagement in no time. Make sure you feed the accurate business website URL and the landline so that your customers have no issues when they try reaching out. If the website URL is incorrect, customers might head over to a wrong webpage. Similarly, if the business phone number is incorrect, customers might end up calling the wrong businesses which can have serious consequences for your business reputation later on!

4. Business Hours should be revised on time!

Last but not least, Google My Business offers you editable business hours. You can add separate business hours for each weekday and timely edit them. Feed them accurately as these are what decide customers’ arrival — what if they follow your working hours and reach out when your shop is closed?

From business name to business hours, each detail can either improve your business reputation or have negative consequences. Make sure you feed accurate information for each section and have the best of your customers’ engagement later on.

Wishing you all the best for your business’ virtual existence.

Top New Year’s Resolutions for Small Business Owners in 2020

As the New Year (and new decade!) approaches, small business owners should be examining their operations in 2019 and devising a list of things they can do better in 2020. Resolutions help us improve on the shortcomings of the year prior. For instance, entrepreneurs should now be thinking about how to improve their marketing efforts in the coming year. 

Small business owners who may have struggled in 2019 should use the looming New Year to address things that went wrong. Entrepreneurs are inherently optimistic and tend to focus on the positive. The dawn of a new year brings promise and, hopefully, greater success.

Trimming excess weight is one of the first things a small business owner always vow to do, and the beginning of the year is a good time for any entrepreneur to get his or her company’s finances in better shape. These resolutions can help.

1. Lose Weight

No surprise here. Fat firms should trim the excesses — whether it’s overstaffing or excess inventory. Even successful companies find that they have room for improvement. Examining expenditures during the past year enables a small business owner to truly understand whether or not the firm has been successful over the past 12 months. 

Some tips for “losing weight” include examining staffing, particularly during slow periods of the day and during slow seasons of the year. Reducing the hours of underutilized part-time staff can cut costs in a hurry. Another good practice is to rid the organization of slow moving product. Selling it at reduced prices still generates revenue (and maybe even profit) while freeing up space for new inventory that might create more income. Even if the cost reduction amounts to just a few dollars each day, the number grows during each month and, naturally, over the course of the year.

2. Improve Your Record-Keeping

Sloppy bookkeeping can lead to losses. Be sure to record all of the income your company has generated and monitor expenses. It’s the unexpected and unrecorded costs, such as lost petty cash receipts, that eat into profitability. Until a company keeps accurate financial records of what happened in the prior year, it will struggle to assess its profitability.

Having good records of operations and financial performance during the previous year can dramatically impact what happens in 2020. For those who have been doing their own accounting, perhaps hiring a CPA or other experienced tax accountant will help find areas in need of improvement. Many small business owners try to tackle the task on their own. However, hiring a professional to handle the accounting function may lead to savings that outweigh the cost of the accountant’s fees.

3. Ask for (and Listen to) Feedback

Feedback can rub you the wrong way if you receive it at the wrong time, in the wrong manner or from the wrong person. However, if you take the initiative to ask, you can receive quality constructive feedback. Tailor your questions to each person you ask.

At the end of the day (or decade), what matters is what the customers think about you and your business. In this age of Internet and Social Media, its impossible to grow your business without getting yourself a solid reputation and the only way to do that is to get your customers to leave reviews. Sadly, only 2% of your customers leave a review because it takes up so much time and effort to do so. And those that do leave a review, they tend to be negative. Getting the customers to leave a review has never been easier for a small business owner with Feedback Systems’ 5-Star Review Accelerator™. Getting up to 300% more reviews will not only Establish Social Proof, but also Drive Customer Decision leading to more sales, increased revenue and business growth. Read more about it here.

Ultimately, as we turn the leaf on another decade, every business owner wants nothing more except to get more customers and increase revenue. Whether it’s the 1980’s or the 2020’s, nothing will increase revenue quite like reviews from your satisfied customers.

6 Small Business Problems faced by Entrepreneurs

6 Small Business Problems faced by Entrepreneurs

Have you ever heard someone saying that running a business is easy? NO! Why? Because it takes a lot of practice to attain the self-discipline and determination to even develop a thought of handling the small business problems and challenges.

6 Small Business Problems faced by Entrepreneurs

Many have overcome this hardship and adapted the lifestyle of a Small Business Owner or Entrepreneur. If you are one of them then trust me, you have already started to make a difference in this world.

Being a small business owner is not a simple game to play but it’s a long run on an arcade filled with unexpected hurdles. It is a lifestyle of constant tension and pressure but when rightly managed, there is an enormous reward waiting ahead.

Sometimes it takes everything to get your ‘small business’ to the status of a ‘large firm’. You will learn to take those growing pains because that’s what ENTREPRENEURS do. You will have to know and plan to counter these business challenges in order to grab that flying dream of yours.

We’ve had a look at 6 problems faced by small business owners and entrepreneurs, where you can take definite actions and conquer them with efficiency.

Let’s go to work.

  • Lack Of Proper Marketing

One of the major business issues faced by small businesses is lack of proper marketing. When you establish your business, you are not provided with a notebook explaining all the A-Zs of marketing and mareting strategy for your business. It’s really important to consider the amount of competition you have out there, as they are outnumbering your expectations every day AND IT WILL!

You need to learn marketing in order to let people know that you exist — and you are here to solve their problems.

Online marketing, offline, social, direct and more, marketing comes in all shapes and sizes. As per information from LinkedIn, social media marketing was the single most astounding popular skill in Australia in 2015, nearly took after by digital media marketing.

What if the successful personal brands on the Internet like Shama Hyder, Sam Hurley and Rebekah Redice had never utilized marketing?
It wouldn’t have been possible for us to see them on our Social Media news feeds every day.

One of the most effective marketing technique to solve this small business challenge is Influencer marketing. It allows you to reach your target audience by finding and connecting with Influencers on social media.

  • Getting And Retaining Customers

Gandhi revealed the importance of customers even before the modern marketing definitions were explained,

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

Putting this valuable quote into consideration, you get the responsibility to attend your customers at any random times. Customers stay when they are taken care of. Each and every customer must be your priority even if they aren’t paying you big. Building trust and credibility with your customers will help you retain them.

Marketing and Promoting your product or brand will definitely get you new customers but It’s not the only debate here.

Only the ones who come and stay with you will make your dream come true. Your customers will not pay if you impose your busy schedule on them.

89% of companies see customer experience as a key factor in driving customer loyalty and retention according to the infographic by Invespcro

  • Money Management

Literally, having a strong cash flow can keep your business running. It’s one of the most important ingredients to put in mind while you want to hit the top of finances, especially with your business revenue in order to make sure that you’re operating successfully.

Cash Flow is one of the huge small business problems arise when you don’t efficiently work with your accounts or don’t produce enough revenue from your customers. According to the 2015/2016 Global Entrepreneurship Report published by Babson College and several other organizations, over half of discontinued businesses stopped proceedings because of lack of profits or financial funding.

You shouldn’t spend money foolishly, but running a business out of fear never works. It seems highly contradicting, but that kind of thinking can actually pool your business.

Even if you are receiving enough money from your customers, you are likely to go down on that revenue graph if there’s no money management. There are multi-talented that can create budgets, calculate VAT, generate online invoices and most likely helps feel strategized and relaxed.

  • Maintaining Online Presence

There’s no denying it: Everyone has a presence on Social Media. If you and your business don’t have an online presence, you are already missing a huge piece of cake waiting for you to take it.

To sustain your business, you need people to know about you, you need people to give their opinion on what you do and how you do. There’s no better place than the internet to spread your brand awareness. It’s an undeniable opportunity for you to share valuable content with your audience.


Your online presence will get you to new opportunities and markets, bigger audience and customer base and especially the loyal connections.

Start building your business on Social Media. Entrepreneurs, leaders and trendsetters are overtaking one another. Believe me, people are obsessed with growth and there’s no reason left for you to not be.

  • Time Management

While the time is infinite, the hours of a day are not. Indeed, running a business will exhaust you and consume more time than expected. Ultimately, being an entrepreneur cum small business owner makes you a multi-tasker and caretaker of all the small business problems.

This is a common experience for 90% of the business owners out there.

In case you don’t make an effort to manage your time, your knees are going to buckle and your business will have a hard time corresponding to that.

You are already running out of time in this fast-moving competitive world. The ones who are managing the time righeously are the ones who make difference.

  • Social Media Management Tools

In order to stay on top of everything as a small business owner, you need to focus on your online presence and put your business on the wavelength. Neglecting this fact can be one of your small business problems.

Growing on Social Media is not a one-day soccer game. It will take a lot of your time to generate results, at the same time, you cannot put all your time for just growing on Social media as you have many other tasks to take care of.

Using the right Social Media Management tools will positively save a ton of your time. Many small business owners and entrepreneurs are in love with everything that Statusbrew offers them — from scheduling and publishing multiple posts, managing and engaging with the potential audience, finding influencers and generating business leads to super efficient customer success team. introducing back-to-back new features every week.

The winner is not the person who always succeeds, but the one who finds the right cure for all the problems that come on the way. The above mentioned small business problems go critical when not taken care of, putting yourself into the right process can get you timeless success.

Problems faced by small business owners are here. which one is yours?

We encourage you to go ahead, fight your small business problems and grow.

5 ways Thought Leadership can change your business

Delving into thought leadership is definitely something that will change you, your business and your ROI. You can leverage business growth by introducing new products, brands, hiring, firing and the like, but by implementing a thought leadership strategy, you’ll see immense business growth by doing what you are already doing. You’ve already got the ideas, why not share them? There is immense power in knowledge sharing and it really can make big changes for your business. How?

  1. You’ll catch the attention of your intended audience

You may already have a loyal customer base, but if you want your business to grow, you do need to attract new customers. Thought leadership will do this for you. By giving a broad audience content that is valuable to them, it will draw attention to your brand, as you become seen as an expert in the field. Whether your business is B2B or B2C, someone who feels you’ve given them knowledge that is important will definitely take a closer look at the products you are offering.

  1. You’ll gain a competitive advantage

Being better than the other guy is somewhat the true mantra of the business world. How can you show you are better? Through thought leadership. If you have curated content that talks about your industry, your business, and your products in a valuable way to your audience, and your competition doesn’t do the same, you’ll definitely earn a leg up over them. People searching for information on topics related to your business won’t find that information with your competitor and it will draw them to your website and social platforms and eventually to your products.

  1. You’ll create value-added resources for your team

By sharing what you know as a thought leader, not only will your customers be more knowledgeable, you are giving your team valuable information on best practices, knowledge-sets and about your brand. They can leverage this information in their day-to-day work to provide the best customer experience, no matter what their job title is. Keeping all of the best ideas and practices at only the senior level is a huge disservice to your business and by using thought leadership, you’ll train and educate your staff in a very beneficial way.

  1. You’ll increase employee engagement

Your team wants to hear your thoughts and wisdom and by giving them your perspectives, they’ll be more engaged and excited about their jobs and your brand. Engaged employees will make more sales, will be more apt to please their customers and will be employees who you’ll want to keep around.

  1. You’ll increase your bottom line

Bottom line: it is truly the “bottom line”. You want to see an increase in your ROI and by becoming a thought leader, its undoubtedly going to happen. Not only are you fostering internal efficiency and work quality, along with employee engagement, you are strengthening your position as a trusted and knowledgeable partner.


If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

What’s the difference between a thought leader and an influencer?

Whether marketing yourself or your brand, you want to be known as someone ahead of the game, with brilliant, innovative ideas and an impactful presence. But, are you a thought leader or are you an influencer? There is a definite distinction between the two, of which we will explore below.

How are they alike?

Thought leaders and influencers do have a few shared qualities.

Thought leaders and influencers have large followings

Both parties must have large followings in order to earn their respective titles. They’ve managed to obtain the holy grail of reach, resonance and relevance.

Thought leaders and influencers have the ability to influence their follower’s decisions

Within their large audience, both parties are able to influence individual’s decisions. Whether through their blog content, social media or even just with their general presence, both thought leaders and influencers have the capacity to change people’s minds and behaviors. Usually this is in a consumer context, but can also be done in terms of activism, politics and education.

How do they differ?

There are a number of important ways that thought leaders and influences differ from each other.

Influencers may have few true redeeming aspects/Thought leaders have character, integrity and intelligence

Influencers don’t need to have any great, redeeming qualities that set them apart from the masses. The qualities for which they’ve used to amass their audience and their influence could be as simple as wealth, beauty or even scandal. Thought leaders, in contrast, are often recognized for their good character, as well as their integrity and the ability to craft innovative ideas.

Influencers can use their power for negative purposes/Thought leaders use their power to do good

Because many influencers aren’t well-known for their redeeming qualities, the power they wield can be somewhat dangerous. Consider the many celebrity influencers out there who impact the decisions of many young people in a not-so-savory way. Thought leaders, on the other hand, use their influence to guide and shape their audience for good. While no one is perfect, their overall mantra is to make the world a better place and strive to do so through their ideas and thoughts.

Influencers express others thoughts/Thought leaders deliver original thoughts

Influencers don’t need to be well-schooled or have extensive knowledge in any one aspect, whereas thought leaders are often considerably schooled in their specialty and have in-depth knowledge of their industry. With this great bank of knowledge, they are well able to deliver provoking, insightful and original thoughts. On the contrary, influencers often talk about other people and other people’s thoughts.

There is definitely room in the world for both thought leaders and influencers, but if you looking to gain a larger audience, have an effect on that audience and make positive changes, which one would you rather be?

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

Do you have what it takes to be a thought leader?

How to Know if You Have What It Takes to be a Thought Leader

There are people who have amazing, innovative ideas, but take a back seat to stepping into the limelight. Then, there are those leaders who get all of their ideas from the people who work with them and their only greatness is the ability to lead. Meshing the two together – the creative ideas and the ability to lead – can possibly give one the ability to be a thought leader. But, how do you know if you are cut out for thought leadership?

Do you have expert industry knowledge?

Your audience is coming to you for information and the information you have needs to be current and exclusive. If you want them to follow you and not your competition, you need to have a leg up by knowing more than the competition knows. What value can you provide your audience with what you already know and are willing to learn? Your expert industry knowledge is going to be the first step to creating innovation and making great content.

Do you push boundaries?

Having great ideas and being a great leader are two pieces of the pie when it comes to thought leadership, but lots of leaders have great ideas. As a thought leader, you really need to push boundaries and do things others aren’t doing. Your ideas should be radical and not radical in a way where people will think you’re nuts, radical in a way that people will realize you’re right. You have to be willing to do what others just won’t do, do it well and make it good.

Do you have a willing audience?

Thoughts are just thoughts if people can’t hear them. Great thought leaders don’t just spout off their ideas, they make them go viral. Having an audience who is willing to listen and love your ideas is an important part of thought leadership. You want an audience who is going to like, share and convince their colleagues to like and share all of your content. Without the fans, you can’t have the celebrity.

Are you ready to get yourself out there?

Being a thought leader takes a whole lot of work. First, you’ve got to create great thought leadership content. Then, you’ve got to get it out to the world. And you’ve got to do this consistently and frequently. You’ve also got to be willing to do speaking appearances, answer questions and be willing to take flack for what you’ve said. It takes a thick skin to put yourself into the limelight and you need to ensure you are ready to get yourself out there.

Can you be authentic?

Sure, you might believe that thought leadership is just another form of marketing, but it is marketing in its truest form. The best thought leaders stay true to themselves and espouse authentic content that is relatable and furthers them as a brand. When thought leaders are inauthentic, audiences notice because ideas change and go back and forth in a way that creates distrust. As a thought leader, you need to be honest, open and willing to let your audience see what you really stand for.

Do you have what it takes to be a thought leader?

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

5 steps to becoming a thought leader


If you’ve decided that your next career aspiration is to become a thought leader, that’s definitely a great decision. As an individual who drives innovation, ideas and industry experience, the path to thought leadership should be an easy one to attain – if you know the right steps.

  1. Create a strategy

Decide what your main purpose is in becoming a thought leader or having thought leadership within your organization. While monetization could be the ultimate goal, consider what other goals you’d like to see attained. Once you know what these are, you can create a strategy for content, networking and marketing.

  1. Establish your personal brand

As an individual thought leader, you need to create a brand for yourself. First, define your target audience and then decide who you will be for your audience. While authenticity is one of the best ways to succeed and have continued success as a thought leader, having a consistent image that resonates with your audience is going to be the best way to pull off an authentic personal brand. Your personal brand is your reputation and if you have a good one up until now, continue to grow it. Building your personal brand will also involve creating content and building up your online assets, which we talk about below.

  1. Work with other influencers

The best thought leaders are always educating themselves on the industry, on other thought leaders and on just the world in general. If you have access to mentors or influencers, take full advantage of this and reach out to them for advice. Subscribe to their blogs and social media accounts and learn everything you can as you try and build your own reputation and knowledge base. Keep abreast of studies and happenings in your industry, again by subscribing to relevant content and making time each week to read it and understand it. Be sure to comment on your mentor’s work regularly on their social accounts, as this will help you to get your name out there.

  1. Create valuable content for your audience

One of the most important steps on the journey to thought leadership is to create valuable content. You should be publishing this content regularly to a blog you created, as well as sharing it in as many places as possible. If your ideas and thoughts resonate with your audience, they’ll share them too and you’ll begin to build up a good subscriber base. Reach out to others in the industry and see if you can publish on their blogs as well, driving their readers to your space. If your knowledge is great, but your writing skills aren’t, consider hiring a ghost writer who can succinctly develop your ideas on paper. This can make a huge difference in how your content is received, as readability is very important.

  1. Network every chance you get

Move outside of your circle and introduce yourself to people with which you wouldn’t normally interact. Take every opportunity to be present at speaking events, conferences and other networking events, where you can really make an impact on getting your personal brand recognized. With more people in your network, your work will be shared more frequently and your authority will increase. This often happens exponentially, so put in the man-hours and do the work to show your face and speak your mind. Networking doesn’t just have to happen in person anymore either – there is quite a bit more you can do online these days to develop contacts and reach out to potential leads and subscribers.

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

Creating a thought leadership strategy that drives results

For many organizations, establishing thought leadership within the business is a top priority. While your individual goals may vary, the basic purpose of creating thought leadership and its incumbent assets is to differentiate yourself from the competition, to gain the trust of your audience, to gain leads and eventually, to monetize what you’ve done. Anyone can create thought leadership content and other assets, but can they drive results? Here is your quick guide to creating thought leadership that helps you meet your ultimate goals.


Going into anything without a strategy is a poor idea and the same goes for your quest to become a thought leader. Align your thought leadership strategy with the growth strategy of your organization. This should include how you position your brand, how you communicate and should integrate the sales process and sales goals. In order to see results, your efforts need to parallel the efforts of the rest of your organization.

Your focus should always be quality over quantity, but should be consistent and continual. Think one month, six months and one year ahead when developing your strategy and decide where you’d like to be and how you’d like to be there. What results would you like to see? Be realistic in recognizing that becoming a thought leader doesn’t happen overnight, but that your consistent effort will help to keep your goals moving forward and drive results.

Create content

Content is king when it comes to thought leadership. Not only will you want to deliver new ideas to your audience in order to gain leads, you want to provide them with relevant advice and solutions that will help solidify their trust. A trusting audience is one that is buying your products. Thought leadership assets can also be all-encompassing and create a system of education for your own team, allowing them to be more effective and easily recognize the goals and innovations of the company. They will then go into the sales process more prepared and better able to close a sale.

Establish a consistent publishing process for all of your thought leadership work. As an organization, you will want to put one person or one team in charge of the documentation process for your thought leadership assets. This person should have valid experience in creating and publishing your assets and furthering your organization’s goals. You may also want to get professional help from organizations that provide thought leadership advice, so that you can ensure you are on the right track. Keeping up with the content needs of your organization may be somewhat difficult if writing is not in the skill-set of your team. Hiring a ghost writer is a good solution for ensuring you stay on track with your goals and for having your thoughts expressed in a thoughtful and engaging way.

Multi-channel delivery

Aligning with your organization’s strategies, ensure that all of your thought leadership content is shared, using a multi-channel delivery system. You don’t want to just publish on platforms like LinkedIn and Facebook, you also want to share this content with email subscribers and on your other media and sales channels. Getting your content out to the largest and most-relevant audience is the best way to drive results and monetize your goals.

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

What inspires you?

As many of you know, I have made it my mission to help people better understand what it takes to become a “thought leader”. One of the thought leaders that inspires me is Simon Sinek, a self-built thought leader whose motivational “Start With Why” axiom has enjoyed great celebrity. Not only does Simon Sinek motivate people towards success, he does so by telling us how other thought leaders inspire people to act.  Here’s a link to one of his recent youtube videos that I’ve summarized below. I’ll be curious to find out if any of his words of wisdom inspire you. Let me know ([email protected]).

  1. Go after what you want, but don’t deny others access to it

One of the first general rules for any person is to go after what you want. Obviously, if you don’t try, you can’t achieve. But, for Sinek, this includes not getting in anyone else’s way. Achievement shouldn’t be focused on what you can take from others, but what you can achieve and bring to others.

  1. Interpret what you’re feeling differently

Sinek says the best athletes are the ones who’ve interpreted their feelings differently. Rather than see fear as an obstacle to a challenge, those who interpret that feeling as excitement, rather than fear are more apt to move ahead. By changing your interpretation of what your body and mind are feeling, you are essentially telling yourself to go at full speed, rather than be cautious and hold back. This doesn’t just work in the fear sense, but with other feelings that you’re having that may be holding you back.

  1. Take accountability for your actions

With great success comes great failure and by being accountable to this, you’ll make yourself an even better leader. Sinek believes in a balanced equation of taking credit and holding yourself accountable. Sometimes you are the problem and by recognizing this, you are truly on your way to success.

  1. Set your goals to beat only yourself

Finite players play to beat all of those around them. Infinite players play to beat only themselves. In order to be successful you only need to be playing the game to become a better version of who you were yesterday. Once you make yourself the competition, you are ensuring you can stay in the game longer and enjoy it more.

  1. Stack the deck

When you surround yourself with those who believe what you believe, you essentially stack the deck, Sinek says. Rather than work with people who put you last or even in the middle, work with the people who put you first. While the ones who put you first could be “bit players”, they will help you gain strength because they’ll support you and you’ll support them.

  1. Be the last to speak

One of the most important skills any successful leader can have is the ability to speak last. Many leaders employ the tactic of stating facts and then listening to arguments. By letting others speak first, you are doing two things: 1) allowing everyone to feel like they have contributed and 2) lets you make an informed opinion after hearing what others have to say.

  1. Be authentic

The things you say and do matter and it makes you who you are. If you aren’t being honest about who you are, by coveting a look or a vision that is someone else’s, it will show. Many people and organizations tell people what they want to hear, rather than speak what they believe. The unfortunate side effect of this is that when you get found out, you get branded as a liar. If you put something out there that is truly authentic, you will attract others who share your beliefs. Sinek says that once people give themselves up, strange things start to happen.

  1. Feel passionate

To Sinek, passion is not an actionable word, it is a feeling. You feel passion when you are engaged in something you love – something you love so much that you’d do it for free if you weren’t already paid for it. Your career should always follow what you feel passionate about because it is one of the best ways to realize success.

  1. Communicate from the inside out

The main tenet from the Start With Why movement, thinking from the inside out consists of thinking about why you are doing something before thinking about how and what. You want people to believe in you because you’ve got a reason for why you are doing something. Apple computers is a great example of a company that thinks from the inside out. They believe in thinking differently and attract those that feel the same. From there they create innovative and beautiful products (the how) and make great computers (the what). Rather than figuring out how to make great computers, they’ve figured out why they do what they do and then create the what (the great computers).

  1. Follow your beliefs

Sinek believes Martin Luther King Jr. started with why and took his “dreams” to make a cause and inspired others to follow him. Because he followed his beliefs, he attracted others with the same beliefs and made something big out of it. Follow your beliefs and the rest will come.

What you need to learn to stay on top as a thought leader

Becoming a thought leader isn’t an easy task. It takes a superior amount of knowledge and a solid effort of consistently presenting your voice to your audience, whether that is through weekly blog articles or appearances at networking events. Once you’ve made your way up and have a large following, your next challenge is how to stay on top and keep your audience listening. One of the most important characteristics of a thought leader is the ability to always be learning. So, what do you need to learn to stay in the thought leadership game?

The latest research in your field

Sure, you’ve got a wealth of knowledge in your speciality and your audience has been very keen to hear about it, but if you don’t keep up with the latest, you’ll be cast aside like yesterday’s dinner. It is very important for thought leaders to keep up on the latest research and news in their field. Even better, when publishing new posts on your blog or social platforms, try to incorporate any real-time news on subjects that concern your audience. Your credibility will only go up when your audience hears the latest news from you, even before it hits general news sources.

What your audience wants

Just because you’ve already got the proverbial bull by the horns and have a massive following, doesn’t mean you should forget about what it is they want. The best way to stay in any relationship is to communicate and grow, based on the other’s needs. Keep your mind open to what you audience wants and needs and change your perspective accordingly. Using metrics to see if your numbers are growing, stagnating, or worse, declining, will help you easily realize if you aren’t giving the audience value.

What others have to say

When you were making your way up the ladder as a thought leader, you were probably looking up towards others who were already considered thought leaders or influencers. You wanted to emulate their style somewhat and basically do what they did in order to gain the status that they had. As you became a thought leader yourself, you may have stopped looking to others for advice and mentorship. That is a big mistake. No one person is large enough that they can’t learn from others, and as a thought leader who wants to keep being heard, you need to continue listening.


Some thought leaders who do all the right things and earn a sort of “celebrity” status may believe themselves to be invincible and develop a bit of an ego. After all, they’ve gained a large following and people look up to them. But, a little humility goes a long way towards keeping your initial voice intact. Rather than act like the all-important person that you may well be, the most successful leaders let their modest character and intelligence continue to take the center stage.

The best thought leaders are always learning and growing, as well as teaching and engaging.

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

How to Establish your Credibility as a Thought Leader

One of the most important features that a person needs to be seen as a thought leader is credibility. Your audience needs to trust you and see that you’ve got integrity. Your innovative ideas won’t get heard if the audience doesn’t believe in them. Here’s how to establish your credibility as a thought leader.

Know your stuff

At the most basic level, a thought leader is someone who has superior competence on a subject – be it an industry, a product or a general topic. Thought leaders know so much about that specific topic that they could talk for hours, truthfully, about their thoughts on the topic. If someone were to ask a question, they wouldn’t need to do any research and their thoughts would purely come from the top of their head. Simply put, thought leaders know their stuff.

Make a solid effort

You’ve got the thoughts down pat, now you need to put the leadership into place. You do that with a solid effort to get your thoughts out there. Whether you are publishing articles on a blog and on social platforms or doing presentations and talks to other industry people, you need to do this often and well in order to earn the title of “thought leader”. When people see your face and hear your words over and over, they will come to trust that what you have to say is meaningful. If you don’t make the time to get yourself out there, you will easily be forgotten.

Be consistent

Your voice is one of the most important parts of your image as a thought leader. But, this voice needs to have a consistency to it in order to gain the trust of your audience. If your thoughts are “all over the place” (think: Donald Trump) your believability will crash and you will lose the belief of your followers. While it is always ok to change your mind, if your overall calls to action are not consistent, your audience will move on.

Actively listen and address your audience

A thought leader doesn’t just spout off their ideas – they actively listen and learn from their audience as well. They answer questions on social media and enthusiastically participate in discussions that others are having, in person and online. Even better, thought leaders show appreciation to their audience for their input and make it a large part of their strategy.

Don’t just self-promote

While one of the purposes of becoming a thought leader is to gain leads and build your brand in order to make a profit, being a thought leader shouldn’t all be about promoting yourself (or your products or companies). Rarely anyone wants to feel they are being sold to, so self-promotion can really alter your status as a thought leader. In order for your audience to trust you, they need to believe that you are giving them valuable information without expecting anything else in return. If you are taking the steps necessary to establish your credibility, your followers will believe in you and in turn, believe in your products and organization and you won’t need to do any promotion.

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

4 Ways Thought Leadership Articles Differ From Content Marketing

Content marketing is an extremely effective way to build your business, increase sales and achieve the trust of your audience. Essentially, content marketing is a very strategic marketing approach where you deliver consistent and relevant content to a clearly-defined audience in return driving profitable customer actions. Most businesses from multi-billion dollar corporations all the way down to the sole proprietorship uses content marketing to build their brands and drive customer engagement.

Many believe that thought leadership articles are just another form of content marketing, but in reality, it is so much more. Yes, thought leaders provide informed opinions through published content that could be described as content marketing. And yes, many do realize the benefits of increased customer engagement and possible increased profit through their thought leadership content. But, thought leadership content holds quite a bit more value than content marketing.


With content marketing, there is so much information out there. As a reader, it is really difficult to cut through the muddle and find articles that are appropriate to you, provide value and are authentic. That’s where thought leadership content steps in. If you’ve already established yourself as a thought leader – someone with innovative ideas, unique perspectives and with superior knowledge of select topics – people want to hear what you have to say. This is because what you are saying is completely authentic – it wasn’t outsourced and relies on your own experiences and doesn’t just come through research or second-hand knowledge.

Crafted Ideas

Content marketing, as with most types of marketing, have set goals in place for factors like reach and engagement. The primary purpose of the written content is to reach that goal, regardless of how it may actually affect the content. On the other hand, thought leaders don’t write content with goals in mind. They write content based on the ideas they’ve crafted in their minds and basically, by being themselves in the process. Thought leaders focus on their message, not the medium or the outcome.

Gets Personal

Thought leaders don’t have a problem with getting personal and bringing their own experiences up in their content. By doing so, they credibly develop a trust with their audience, and readers see them as a fundamentally open book. While content marketing can be seen as a way to espouse certain values or beliefs, thought leadership is the value and the belief.

Learns from its Audience

A thought leader didn’t get to that status by sheer luck – they took the knowledge they learned along their journey and applied it to every facet of their life. With a growth mindset, thought leaders don’t just teach others, they listen and learn. When it comes to content marketing, insight into audience is limited to what can be done to get higher reach and engagement. With thought leadership, insight from the audience is always appreciated, well-received, and helps the thought leader develop and present better and brighter ideas.

Rather than think of thought leadership as content marketing at its finest, it should be considered to be in a category all on its own.

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.

What is a thought leader and why should you be one?

Just as there are different definitions for “success”, there are different ways to look at thought leadership. If you’ve never heard of the term “thought leader”, the basic terminology could be defined as someone who recognizes themselves as an expert or authority in a selected area of specialization and thus becomes the go-to person for information on that subject of specialization. To take this even further, a thought leader is also a person who profits from being labelled as such.

Many have dismissed the concept of thought leadership as a trendy buzzword. But, by looking at the actual goal of a thought leader, it is easy to recognize the value and substance of the concept and that it is a worthwhile goal to achieve for many in the corporate world.

What is the value of becoming a thought leader?

Taking the time to establish yourself as a thought leader is definitely a worthwhile endeavour. Being a person who an audience can trust to learn new information relevant to them in their industry, allows you to establish or enhance your relationship with this audience. Being that know-it-all in your field adds value, not only to your own career, but to their careers, as they learn and grow from your thought leadership. By becoming a thought leader, you not only differentiate yourself from your competition, you prove that your products and/or services are built on a solid knowledge base. Consider that if you own a “green” technology business and market it as so, but take it one step further by becoming a thought leader on the topic of environmentalism and green technology, it will add tremendous value to your customer base in a number of ways. They will understand that your “green” business truly practices what it preaches and it does so based on accurate, well-researched and real-time information.

Whether your audience is looking for information on the past, present, or even the future, when you establish yourself as a thought leader, your customers and potential customers are going to come to you to hear about what is going to happen next. Your insights will be respected and appreciated and this will definitely have a good effect on your bottom line.

How can you become a thought leader?

Deciding that you want to be a thought leader and having the ability to do so are two completely different things. Just as it took time to build your business, it will take time to establish your credibility as a thought leader. Using your knack for being able to engage people in conversations, combined with a very competent insight into your industry, you can build your thought leadership status in a number of ways. Using the tools accessible to you, writing articles, utilizing social media, giving speeches and attend networking events, will all fall under the guise of creating a reputation for yourself as a thought leader.

Even still, there is more to becoming a thought leader than writing blog posts and tweeting. Going above and beyond the simple act of explaining concepts and actually providing your audience with ideas and motivating them to connect and engage with those ideas are the true signs of a thought leader. By focusing on what you know best and what you care about will ensure your thoughts will be genuine and well-received.

As your thought leadership status grows, so too can your business and your profits, solidifying your status as a true thought leader.

If you found this article interesting, you may also find the other articles I’ve recently posted about Thought Leadership of interest.  Please feel free to share these articles with your network.