Key Takeaways on Google’s Core Algorithm Updates

Google's Core Algorithm Updates
Google's Core Algorithm Updates
3.5 billion Google searches are made every day. (Internet Live Stats)

Google has just published a guide relative to its recent core updates. This specifically talks about the updated questions to ask about creating quality content and getting familiar with the quality rater guidelines.

Quality Content

Google has reiterated that focusing on ensuring to produce the best content is what their algorithm seeks to reward. They have always been giving guidelines to content creators to ensure that they offer quality content. Now, they have updated these with some fresh set of questions to ask about a content. These questions are categorized as follows:

  1. Content and quality questions
  2. Expertise questions
  3. Presentation and production questions
  4. Comparative Questions

Content and Quality Questions

These sets of questions revolves around originality, insightfulness, being comprehensive, and avoiding clickbait headlines.

Content authoritativeness has always been Google’s highlight in terms of quality content. One clear example that Google gave is something that is worth being bookmarked or used a a reference by printed materials like books, magazines, etc.

Expertise Questions

These relate to trust and the expertise of the author or the website publishing the content. Knowledge and experience of the author on a certain topic and the its truthfulness is something that one must consider.

Presentation and Production Questions

These talk about how the content looks and how it is being distributed. Of course spelling and grammar is very important and making sure that we made the content not just for the sake of making it or beating the deadline.

Google warned us here on content mass production or spreading it across large network of sites and on excessive ads. We must not forget that content should be mobile friendly.

Comparative Questions

These are sets of questions to ask on how valuable your content is as compared to others. Google even suggests that you consult or get honest assessments from people you know.

Quality Rater Guidelines

Another resource that Google provides on creating quality content is the search quality rater guidelines. Raters are people who help Google get some insights about their search algorithm. They are trained to understand if content meets E-A-T (Expertise, Authoritativeness, and Trustworthiness).

Ultimately, since the beginning until now, quality content is what it is all about. It is how we define it may differ that is why Google has laid out some guidelines so we are all in the same page. Read Google’s core update blog here: What webmasters should know about Google’s “core updates”.

Google Reviews

We at Feedback Systems are working to continuously improve our system to help businesses achieve their online marketing goals. With our experience in research and understanding customer insights, we offer review generation and reputation management tools to equip businesses in building a solid foundation or starting point in their online marketing journey. Online reviews, especially Google Reviews appear more often in local search results than any other content. Feel free to contact us to know more about our services.

Google Search “core updates” What you should do…

Google-Search-_core-updates_-What-you-should-do…
Google Search "core updates" What you should do…
Nearly 90% of consumers uses Google Search

Every time Google releases updates especially “core updates”, some if not many seem to panic. Of course, they worry that their rankings might go down or their previous content strategy might not work anymore.

The main question here really is, are we making “quality” content? If your answer is yes, then there is no need to worry. Just like what Google said, “there might not be anything to fix at all”.

Google Search Algorithm

Core updates are designed to fix, correct, or improve Google’s ability to provide the most worthy content to people using their platform (Google Search). This is to help you get a better understanding on how content should be made, so you would be able to take full advantage of their platform.

My personal take on this is that, this is just another way of Google reminding content creators to be always of value. Since the time when SEO was just starting, Google has always been reminding all of us to produce quality contents (though how they may have defined it before might have changed a bit). Still, there are so many out there who just simply play the game of numbers by focusing more on the algorithm, rather than the content itself.

Google Search Rater

Again, Google is just simply telling us to focus on content. To sum it up, a content that relays Expertise, Authoritativeness, and Trustworthiness. This is what Google calls the “E-A-T perspective” which “search raters” use to evaluate content. And this is I think is the most important to note here in this core update release. Having real people as “raters” might play a vital role later on in Google search algorithm. You might want to review closely Google’s search quality rater guidelines.

Though Google mentioned that raters do not affect rankings as they are used only to confirm if changes in the algorithm works well. This allows me to think that Google might implement what they have implemented in Youtube to have real people assess videos and channels aside from just having the alogorithm in place.

The goal is to have a better search and a better internet. And let’s be part of it. A lot of resources have already been wasted by just trying to prevent these bad practices from happening. I’d rather be helpful. Let’s continue to make valuable content. Feel free to check Google’s recent blog, What webmasters should know about Google’s “core updates”.

Google Reviews

We at Feedback Systems are working to continuously improve our system to help businesses achieve their online marketing goals. With our experience in research and understanding customer insights, we offer review generation and reputation management tools to equip businesses in building a solid foundation or starting point in their online marketing journey. Online reviews, especially Google Reviews appear more often in local search results than any other content. Feel free to contact us to know more about our services.