Mobile-First Optimization: What it Means for SEO

Google’s relatively new mandate of mobile-first indexing has caused a bit of panic among the SEO community. The changes went into effect early in 2018 and there is still plenty of confusion and misinformation out there. What is mobile-first indexing? Essentially, it is Google altering their search method to crawl sites in a different order. […]

An SEO Content Publishing Checklist for 2019

A lot has changed in SEO in 2018, but one thing remains the same: you need to publish high-quality content in order to rank on Google. Traffic generated from organic search is some of the most targeted traffic you can get on the internet, which is why, despite the constant changes, content marketing remains a […]

Why Organic Conversion Is Getting Harder and What You Can Do About It

Google has been making it harder to convert in organic search. In recent years, the search giant has been crowding out SERP real estate with a wide assortment of new SERP features to better match search intent. The ten blue links that marketers used to rely on have been shrinking, with no end in sight. […]

5 Tips for Driving CRO on Mobile

It’s no secret that mobile is the most popular search platform today. Customers now expect a frictionless, even touchless mobile experience, which is why Google recently shifted from a desktop to a mobile-first index. The upshot for Long Beach, CA-area business owners is that they must be agile and adapt their digital marketing approach by […]

Understanding User Signals to Master CRO

The most important thing every marketer needs to know in order to master conversion rate optimization is the implicit assumptions and desires—or user signals, to use the proper marketing term—of their target audience. User signals are essentially any action taken by a visitor on a site; when looked at over time, an SEO can extrapolate […]

Why SEO Is a Better Investment than PPC

SEO and PPC are often compared by business owners looking for the most effective SEO solutions in Long Beach, CA. One of the most common refrains is that they are both worth pursuing because they serve different ends: PPC is ideal for getting lots of fast traffic through the door while SEO takes a while […]