The 3 Step Process to Landing Answer Boxes

The Answer Box might just be the most lucrative organic search asset you are not optimizing for. But it also might not be for lack of trying. The answer box, or featured snippet as it is referred to by Google, has been around for a number of years now and continues to pose a considerable […]

Why Regular Keyword Audits Are Crucial to Writing Copy that Converts

All marketing efforts should be built around keyword optimization. And yet keyword audits—the process of analyzing and reporting on keyword performance over time—are often overlooked or done wrong by keen marketers looking for results who don’t know exactly where to look. In fact, audits are often the first step an SEO consultant in Long Beach, […]

The Secret Sauce: How to Use Keywords to Drive Conversion Rate

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA […]

Stop the madness – Understanding Google’s Algorithm

The everlasting mystery of the internet, the Google algorithm. Ok, maybe it isn’t a complete mystery. We have a pretty good idea of how it works conceptually, the details are just a little bit hazy. It is easy enough to understand the process, the criteria, and the philosophy behind it. Exactly how they are all […]